Top 5 Social Apps Performance in Oceania Q2 2023

In the second quarter of 2023, the top five social apps in Oceania—Facebook, TikTok, Instagram, Reddit, and X—showed varied trends in weekly downloads, revenue, and active users. Here’s a detailed overview based on data from Sensor Tower.

Facebook from Meta Platforms, Inc. saw its weekly revenue steadily increase throughout the quarter, peaking at around $48.5K in the last week of June. Weekly downloads fluctuated slightly, with a high of approximately 53.8K in late April and a low of about 46.7K in early May. The app's weekly active users hovered around the 22M mark, experiencing a minor decline towards the end of the quarter.

TikTok from TikTok Pte. Ltd. maintained a robust revenue stream, reaching a peak of roughly $620.6K in the first week of June. Weekly downloads showed a significant rise towards the end of June, hitting approximately 61.2K. Active users remained relatively stable, with a slight increase to around 6.8M in the last week of the quarter.

Instagram experienced a varied revenue trend, starting at about $96K in late March and fluctuating throughout the quarter, ending at around $67.9K in late June. Weekly downloads remained relatively consistent, with a slight increase to 44.8K in late April. Active users hovered around the 10M mark, showing minor fluctuations.

Reddit saw a significant spike in revenue in mid-April, reaching approximately $60.2K, before stabilizing around $2.8K towards the end of June. Downloads peaked at about 33.8K in mid-June. The app's active users showed a minor decline towards the end of the quarter, ending at around 1.4M.

X from X Corp. had fluctuating revenue, peaking at roughly $14.5K in early May and ending at around $10.2K in late June. Downloads saw a notable increase in early May, reaching approximately 31.9K. Active users remained relatively stable, hovering around the 2.5M mark throughout the quarter.

For more detailed insights and data, visit Sensor Tower.